The club became owners of the Victoria Ground circa 1919. This was followed by the construction of the Butler Street stand, which increased the overall capacity of the ground to 50,000. In 1925, Stoke-on-Trent was granted "city status" and this led the club to change its name to Stoke City F.C. in 1928.
The 1930s saw the début of club's most celebrated player, Stanley Matthews. Matthews, who grew up in Hanley, was an apprentice at the club and made his first appearance in March 1932, against Bury, at the age of 17. By end of the decade, Matthews had established himself as an England international and as one of the best footballers of his generation. Stoke achieved promotion from the 2nd Division in 1932–33 – as champions – however Matthews only featured in fifteen games in this season. He did however score his first goal for the club in a 3–1 win against local rivals Port Vale.
By 1934, the club's average attendance had risen to over 23,000, which in turn allowed the club to give the manager Tom Mather increased transfer funds. The club was now considered one of the top teams in the country. It was in this period that the club recorded its record league win, a 10–3 win over West Bromwich Albion in February 1937. In April of that year, the club achieved its record league crowd – 51,373 against Arsenal. Freddie Steele's 33 league goals in the 1936–37 season remains a club record
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